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About

Digital marketing, grounded in the business behind it.

I am a Digital Marketing and Business Transformation Specialist with more than nine years of experience. My core work is strategy, SEO, content, analytics and e-commerce — and a technical background that lets me carry that thinking into the systems, workflows and operations underneath.

Marketing decisions hold up when the operation can support them. So alongside the campaigns, search architecture and reporting, I map how jobs, customers, engineering activity and aftercare move through a business, define what a connected system would need to cover, and sequence delivery so an organisation can absorb the change.

I am based in Warrington. Over more than nine years my work has spanned the UK, Europe, the USA and Asia, across industrial engineering, manufacturing, healthcare and consumer organisations, in both in-house and consultancy settings. The technical background matters: it lets me hold a commercial conversation and a systems conversation in the same room, and keep both grounded in evidence.

Full name
Md Mosleh Uddin Refat

Also known as Mosleh Uddin. I publish and work as Md Mosleh Uddin.

In practice

Strategy explained in the room, not only in the report.

Md Mosleh Uddin presenting a digital channel audit to colleagues at the University of Staffordshire
Presenting a digital channel audit at the University of Staffordshire.
Group photograph from the Digital Marketing Capabilities and SMEs research event at Staffordshire Business School
Digital Marketing Capabilities & SMEs research event, Staffordshire Business School.

Qualifications

ACIM

Chartered Institute of Marketing

MSc Digital Marketing Management

Staffordshire University (now University of Staffordshire)

MSc Computer Science

University of South Asia

BSc Computer Science and Engineering

City University Bangladesh

Experience

From growth delivery to business-wide transformation.

    • Rebuilt the corporate digital platform and service architecture.
    • Analysed more than 40,000 operational repair job records to set commercial priorities on evidence.
    • Designed a connected service platform and customer portal covering job intake, engineering workflow, warranty and aftercare.
    • Defined a phased e-commerce roadmap for spare parts and repeatable services.
    Read the case study
  4. Jun 2020 — Jan 2024Executive, Web Management & Digital MarketingCheer Tyme of GeorgiaManaged digital marketing and web operations for a US consumer organisation over more than three years.
  5. Feb 2017 — May 2020Executive, Marketing & ITOwn Style & SourceLed marketing and technology integration for a garment sourcing and production business.