CLA Fabrications

01

Challenge

The online store was slow on mobile, thin on optimised content and effectively invisible in search. Traffic was scarce, and the traffic that did arrive met a sluggish experience that undermined conversion.

02

My contribution

• I owned the e-commerce and SEO improvement programme for the store.
• I diagnosed the performance issues and prioritised the fixes with the highest commercial impact.
• I rebuilt product and category content around real search demand.
• I tracked results against a clear baseline so progress could be measured honestly.

03

Approach

• Audited page speed, Core Web Vitals and the mobile journey, then fixed the heaviest blockers first.
• Rebuilt category and product page structures with accurate titles, descriptions and internal links.
• Targeted a focused keyword set matched to products the business could genuinely fulfil.
• Tidied technical foundations, including indexation, structured markup and crawl clarity.

04

Outcome

• Sales grew by 480%.
• Mobile performance improved from 20 to 95.
• On-page SEO score moved from 65 to 100.
• Ranking keywords increased from 0 to 30.