Kleyn Healthcare

01

Challenge

Healthcare content carries a duty of care. Patients arrive anxious and in a hurry, often searching for a treatment name rather than a service. The websites needed to answer those questions responsibly while still being discoverable, across both private and NHS-facing audiences.

02

My contribution

• I led the digital strategy across the private and NHS-facing healthcare websites.
• I took the K Clinicians website from concept to completion.
• I designed the patient journey and service architecture so each treatment area is easy to reach.
• I built organic visibility around the questions patients genuinely ask, including the Mounjaro article.

03

Approach

• Separated private and NHS journeys so each audience sees information written for them.
• Grouped treatments into a logical service architecture with consistent page patterns.
• Researched the questions patients genuinely ask, then answered them carefully.
• Applied clean on-page structure, internal linking and clear headings to support both readers and search engines.

04

Outcome

• A Mounjaro information article achieved page-one search visibility.
• A clearer service structure that helps patients reach the right information sooner.
• A repeatable content pattern the team can extend to further treatment areas.